AOL is piggybacking off of White House Obama/Biden Military Fluff Campaign

This is an email I got from AOL social media marketing. My first thought was, ‘WOW! AOL contacted me?’, slightly impressed. However, I’ve never been a huge fan of AOL. At this time I’m not bothering to explain this. 


Also what I am NOT a fan of is a company that says they want to donate for a good cause, but can only do so if so many people participate? What a crock of shit!! You either want to do the right thing and help, or you don’t. You don’t need tweets, facebook sharing, or any other source of free advertising to share your wealth. To me, all this says is that these companies are only first worried about their own name and SEO being boosted.


LAME!!!! You want to be boosted? Do the right thing! Donate. Help. Support. Then I will sing your praises and give you that little boost. 


Ok, enough ranting. Time for the email [to which I did give the person contacting me the courtesy of removing their name/email]
Enjoy!
I’ll be interested to hear your thoughts…
[and yes I am completely aware that this topic/post may be slightly controversial, however I have no fear of posting such articles]

On Wed, Apr 13, 2011 at 10:26 AM, H**, C** wrote:

Hi Laura,

Pardon the interruption, but my name is C** H**, and I am a member of AOL’s social media team.  We are looking for folks who are involved in the Military community to help us spread the word about an upcoming promotion around Military Jobs Week.  I found your contact information on your website at Semper Fi Momma and was hoping you could help us get the word out about a promotion we’re running.

This week, we are working together with the White House to help show love and support of our troops and their families and encouraging those who have loved ones in the military to show their love through our Badges page.  The week is called Military Jobs Week and we’d really appreciate your help in sharing this with your community.

For every support badge that is shared, via Facebook and Twitter, AOL will donate to Hire Heroes USA. Hire Heroes is an organization that offers assistance to veterans and their families in order to seek jobs upon their return home.   You can share this page with your visitors at this link: LINK REMOVED I REFUSE TO GIVE GOOD SEO

If you’d like, we also have an episode of our short video series called “You’ve Got” featuring Michelle Obama and Jill Biden that available for direct linking at LINK REMOVED I REFUSE TO GIVE GOOD SEO or for EMBEDDING on your blog as well.

If you are interested, please let me know and I will send you the EMBED code for you to add the post to your blog.

If you can recommend other sites who would be interested in sharing this message, that would also be greatly appreciated.

I look forward to hearing back from you soon!


Thanks!
C**
Here is my response back. Be warned, it is a bit harsh. However, as said at top, I do not like companies trying to boost their own image while hiding behind the veil of ‘helping’. :

C**,

Sadly, from what I can see it seems that a decent portion of the military families and community does not hold a lot of stock in Michelle Obama and Jill Biden and feels that they are campaigning empty smiles and false promises. I wish I, personally, could have more faith in what they are peddling but I see beyond the political smoke screen and am not in the least bit fooled. I’m getting a lot of the same feedback from many other military families. The white house and congress, as usual, only care about themselves and unless they are using the military to aid in current global projects their only other concern about us is in using us as their pawns in the self-fulfilling games. We are tired of it.

Now, while I do appreciate the fact that AOL is wanting show their appreciation to our military while piggybacking of the Michelle/Jill campaign, I must admit I am a bit disappointing that I haven’t seen any major reach out to the military from your corporation in the last 10 years. After all, our men and woman of the armed services have been fighting this war for that long and I’m saddened to say that I have seen an overall decrease in compassion and support, especially from major corporations such as AOL who could be doing so much more than what they are, including this current effort. If AOL wanted to help our military and veterans, they would just do it without the concern of boosting their name through a ‘spreading the word’ promotion. Did you see Bob Barker use social media and gimmicks when he donated $2 MILLION DOLLARS to the Semper Fi Fund? No. He handed over a check with absolutely NO STRINGS ATTACHED. I’m sorry, but to me the fact that AOL needs to piggyback off of the White House and their campaign that a good portion of military families have very little faith in only lowers my opinion of AOL. [which was never very high to begin with] All I see here is that you are hiding behind the real agenda of USING the Military to help promote your own name and boost your own ratings.

Bottom line? If you really want to make an impact among military families you would first make a donation to Hire Heroes USA, and then let the media and those of us impressed by your efforts spread the word of your actions. After all, actions speak much louder than words and gimmick filled campaigns and when we see the actions we are more than happy to give them praises and ‘spread the word’.

Thanks again for contacting me!
Best Wishes from a very dedicated and fully supportive USMC Wife who refuses to let fluff and gimmicks sway her values and standards,
Laura
Semper Fi Momma
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3 Responses to AOL is piggybacking off of White House Obama/Biden Military Fluff Campaign
  1. AimeePattonUSMC
    April 24, 2011 | 7:50 pm

    Wow, It amazes me that AOL would do that to begin with.I am amazed by that well not really anything for free advertising. I wish I could be amazed by it. I agree you 100% I would be interested to know if they will respond back.

  2. Nicole Marie
    April 24, 2011 | 6:35 pm

    I definitely saw this on someone else blog and did post a badge on my facebook. Didn't really think much about it, or read into it too much. Just wanted to help out. I had no idea that they were contacting certain people. Seems very odd. But you are right! Usually a company does something, and THEN they can recognition. How sad for AOL.

    And this is EXACTLY why I hate my degree in Public Relations and refuse to pursue a career in it, except maybe non-profit. All people really care about is getting their name out there, and not really helping. Unless, of course, it benefits themselves. It's dirty.

    Thanks for posting. I am with you all the way girl.

    By the way, I love the way you signed your replay. Lol. PREACH!

  3. Kris
    April 24, 2011 | 4:09 pm

    Brava! I tweeted – hope that's ok!